A Bold New Look. The Same Powerful Mission.

ABWA is excited to unveil a bold new look and refreshed brand identity—one that reflects the strength, confidence, and momentum of the women we serve.

Our updated national branding is more than a visual change. It represents growth, progress, and the forward-thinking spirit of women in business today. Along with this new look comes a tagline that captures the heart of what ABWA does best:

"Empowering women in business to turn ambition into action"

Ambition is where every great idea begins—but action is where real change happens. ABWA exists to bridge that gap by providing connection, leadership development, education, and support that help women move from vision to execution.

This new chapter honors our legacy while clearly stating our purpose: to activate ambition, inspire leadership, and help women take meaningful steps toward their goals—together.

Welcome to the next evolution of ABWA.